Born in the UK · now operating from London, Ontario

Formulae with a point of view.

Étuide develops distinctive cosmetic formulations and licenses them to ambitious beauty brands worldwide.

Explore formulation

How we partner

From formulation intelligence to a market-ready product.

01

Formulation

Discover eight active product directions, formats and development opportunities.

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02

Research

Go deeper into our concept rationale, product architecture and partner pathway.

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03

Licensing

License a developed platform or work with Étuide to create an ownable product story.

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Research library

More than a catalogue of ideas.

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Concept 01

Stretch-mark care

Explore the formulation direction, possible formats and licensing route.

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Concept 02

Wrinkle care

Explore the formulation direction, possible formats and licensing route.

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Concept 03

Scar & mark care

Explore the formulation direction, possible formats and licensing route.

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Concept 04

Melasma & tone care

Explore the formulation direction, possible formats and licensing route.

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Concept 05

Brightening care

Explore the formulation direction, possible formats and licensing route.

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Concept 06

Hair oils & scalp care

Explore the formulation direction, possible formats and licensing route.

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Concept 07

Oral beauty & tooth cleaning

Explore the formulation direction, possible formats and licensing route.

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Concept 08

Face scrub & resurfacing

Explore the formulation direction, possible formats and licensing route.

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Étuide, Canada

A global formulation partner with a Canadian base.

We combine commercial curiosity with product sensitivity to create beauty concepts brands can truly make their own.